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| Full Title | Public Relations: The Profession and the Practice 4th Edition |
|---|---|
| Author(s) | Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth |
| Edition | 4th Edition |
| ISBN-13 | 9780073512051 |
| Publisher | McGraw-Hill Education |
| Format | |
| Pages | 432 |
Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.
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