Pricing Perspectives Marketing and Management Implications of New Theories and Applications
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Pricing Perspectives Marketing and Management Implications of New Theories and Applications

SKU: 9780230594890

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Additional information

Full Title

Pricing Perspectives Marketing and Management Implications of New Theories and Applications
Author(s)

Florian Siems
Edition
ISBN

9780230594890, 9780230207226, 9781349302604
Publisher

Palgrave Macmillan
Format

PDF and EPUB

Description

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.