Availability: In Stock

Principles of Marketing, European Edition 8th Edition

SKU: 9781292269610

Original price was: $60.99.Current price is: $24.99.

Access Principles of Marketing, European Edition 8th Edition Now. Discount up to 90%

Additional information

Full Title

Principles of Marketing, European Edition 8th Edition

Author(s)

Phil T. Kotler, Nigel Piercy, Gary Armstrong, Lloyd C. Harris, Hongwei He

Edition

8th Edition

ISBN

9781292269610, 9781292269566

Publisher

Pearson (Intl)

Format

PDF and EPUB

Description

Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Availability: In Stock

Principles of Marketing, European Edition 8th Edition

SKU: 9781292269603

Original price was: $60.99.Current price is: $24.99.

Access Principles of Marketing, European Edition 8th Edition Now. Discount up to 90%

Additional information

Full Title

Principles of Marketing, European Edition 8th Edition

Author(s)

Nigel Piercy, Phil T. Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He

Edition

8th Edition

ISBN

9781292269603, 9781292269566

Publisher

Pearson (Intl)

Format

PDF and EPUB

Description

Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.