Entrepreneurship 10th Edition
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Entrepreneurship 10th Edition

SKU: 9780078112843

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Full Title

Entrepreneurship 10th Edition
Author(s)

Robert Hisrich, Michael Peters, Dean Shepherd
Edition

10th Edition
ISBN-13

9780078112843
Publisher

McGraw Hill
Format

PDF
Pages

608

Description

Entrepreneurship , by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

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