Places Identity, Image and Reputation
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Places Identity, Image and Reputation

SKU: 9780230251281

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Additional information

Full Title

Places Identity, Image and Reputation
Author(s)

Simon Anholt
Edition
ISBN

9780230251281, 9780230239777
Publisher

Palgrave Macmillan
Format

PDF and EPUB

Description

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.