Additional information
| Full Title | Principles of Marketing, European Edition 8th Edition |
|---|---|
| Author(s) | Phil T. Kotler, Nigel Piercy, Gary Armstrong, Lloyd C. Harris, Hongwei He |
| Edition | 8th Edition |
| ISBN | 9781292269610, 9781292269566 |
| Publisher | Pearson (Intl) |
| Format | PDF and EPUB |