Statistics for Marketing and Consumer Research 1st Edition
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Statistics for Marketing and Consumer Research 1st Edition

SKU: 9781473903524

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Additional information

Full Title

Statistics for Marketing and Consumer Research 1st Edition
Author(s)

Mario Mazzocchi
Edition

1st Edition
ISBN

9781473903524, 9781412911221, 9781412911214, 9786613288455, 9781446204016, 9781283288453, 9780857024657
Publisher

Sage Publications Ltd (UK)
Format

PDF and EPUB

Description

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.   The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:   – 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) – 136 multiple choice questions for tests   This is augmented by in-depth discussion of topics including:   – Sampling – Data management and statistical packages – Hypothesis testing – Cluster analysis – Structural equation modelling