The Nature of Marketing Marketing to the Swarm as well as the Herd
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The Nature of Marketing Marketing to the Swarm as well as the Herd

SKU: 9780230227231

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Additional information

Full Title

The Nature of Marketing Marketing to the Swarm as well as the Herd
Author(s)

C. Brymer
Edition
ISBN

9780230227231, 9780230203365, 9781349301188
Publisher

Palgrave Macmillan
Format

PDF and EPUB

Description

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.