The Routledge Companion to Nonprofit Marketing 1st Edition
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The Routledge Companion to Nonprofit Marketing 1st Edition

SKU: 9781134114917

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Additional information

Full Title

The Routledge Companion to Nonprofit Marketing 1st Edition
Author(s)

Sargeant, Adrian, Wymer Jr, Walter
Edition

1st Edition
ISBN

9781134114917, 9780415417273, 9781134114900, 9780429241000, 9780203936023, 9781138385849
Publisher

Routledge
Format

PDF and EPUB

Description

This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.An introductory sectio